job Information

Digital Marketing Director

Company Profile
Our client is one of the top tier E-commerce platforms in Vietnam
8 years
Salary Range


  • Develop a high performing process and talented team with the right skills and leadership competencies ensuring the structure and alignment exists to support and achieve established objectives including an integrated customer experience that matches the level of service and user experience.
  • Leadership of e-commerce sales across all categories and core platforms (i.e., app, mobile, web)
  • Work with the Head of Marketing, and the Finance team to develop the annual budget that ties to the sales objectives for the business as well as the expenses necessary to drive the sales and the capital associated with the investments needed to keep the site current and relevant.
  • Leverage product category and platform (operations) expertise to optimize category specific search, navigation, and product recommendations.
  • Manage all of the partnerships that drive traffic to company and the digital app/mobile/web presence. This would include: re-targeting, paid search, email, and affiliate relationships, further developing current and forging future partnerships. This also will include negotiating all contracts and deal terms with the partners and making sure that these partners stay within the guidelines of the budgets.
  • Facilitate the development of the strategic road map for company’s online presence and ensure effective execution. Annually assess the road map updating plans for site functionality accordingly. The road map would constantly be updated to the long-term direction that the company would like the brand to evolve into.
  • Take that road map and work with the information technology counterparts, and lead the digital marketing team to implement change on a continual basis to keep company and the digital presence current and poised for the future.
  • Work in partnership with creative/marketing counterparts on the key initiative of creating compelling content to ensure that the digital presence is in keeping with the overall brand marketing message.
  • With the marketing team counterparts, bring a comprehensive vision in how company will work in collaboration with marketing initiatives and budgets.
  • Drive innovation and create an environment that supports the continual testing of products and strategies to keep the company app/site fresh and brand right.
  • Lead the analysis of sales and behavioral data, market data, industry dynamics, local market intelligence, product trends, customer shopping trends and the competitive landscape to assess growth opportunities and site enhancements.


  • Bachelors or Master’s Degree in Marketing, Advertising, Digital, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
  • 10+ years’ progressive work-related experience and demonstrated proficiency in digital marketing, preferably in e-commerce/retail industry. Progressive experience in complex, best-in-class, brand that creates emotional connections with their customers.
  • Track record of driving a digital e-commerce platform working closely with peers in information technology, merchandising, planning & allocation, marketing, and supply chain. Further develop the process, discipline, metrics and systems required to run a seamless digital business providing competitive advantages to support company’s overall business strategies.
  • Prior experience and working knowledge of the digital world, ideally with deep and current experience in social and mobile/app.
  • Relationships within technology and digital media industry.
  • Excellent understanding of internet-related technologies and the e-commerce marketplace.
  • An engaging personal style that will enable him/her to persuade and motivate others to accomplish corporate digital and e-commerce goals (a digital “evangelist”).
  • Successful candidates will be bright, highly motivated and pro-active, confident digital media executives. It is essential that this executive be a team player, a “doer”, with a competitive but collaborative style. He/she will be a proactive, decisive and self-sufficient, with the ability to anticipate the business needs.

Contact Information

Contact Name
Ms. Ngoc Dzung – Recruitment Consultant
Contact Phone
(028) 71013311 - EXT 107
Contact Email
Full name