job Information

Brand Manager

Company Profile
Our client is a leader of manufacturer and marketers of personal care products
Experience
5 years
Salary Range
Negotiable
Expires
13/12/2019

Responsibilities

Brand Planning
– Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution and share.
– Prepare and gain approval for annual brand plans supported by expenditure budgets.
Brand Management
– Manage all aspects of brand communication.
– Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
– Provide effective brand merchandising and promotional strategies that are relevant to the market.
– Develop and maintain effective working relationships with Marketing, Sales colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
– Achieve legal and management approval for materials prior to printing/production as required
Resource Management
– Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
– Manage the delivery of marketing materials as required to Sales colleagues to aid the execution of brand activities in accounts and field.
– Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam
Information Management
– Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management

Requirements

– University Degree qualified in a Sales/ Marketing discipline

– More than 5 years experiences in Brand, preferably in the FMCG industry.
– Brand planning, Project Coordination and Budget Management skills
– Intermediate understanding/experience in Product and Manufacturing Knowledge, understanding of Consumer Research & experience in using marketing tools including consumer awareness /Trial, procurement and logistic processes
– Good interpersonal and communication skills (English & Vietnamese)

 

Contact Information

Contact Name
Ms. Thanh Huyen - Recruitment Consultant
Contact Phone
(028) 71013311 - EXT 108
Contact Email
huyen.le@cxosearch.com
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CV
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